It's sometimes frightening to step out on a limb all by yourself. Other times, it's exhilarating.
When we choose a new product that isn't what everyone else is moving to we are often times better served because that brave choice is typically made for the right reason—because something is actually better.
It was chosen on its merits as opposed to going along with the crowd.
It's easiest to follow the crowd but often times more rewarding to go rogue.
