Privacy policy

Last Modified: March 9, 2023

1. Introduction

Thank you for visiting the website of PS Audio, Inc. ("PS Audio") and considering our products, media outreach, and other services (collectively, the "Services"). We strive to make this "Privacy Policy" easy to understand so that you are fully informed about how we use your information. This Privacy Policy, along with our Terms of Service, is an essential part of the Website and the Services. Therefore, you must agree to this Privacy Policy in order to use the Website and the Services. Here, you will learn what personal information we collect, what we do with that information, and your choices about the collection and use of that information. This Privacy Policy may be updated from time to time in accordance with the terms of the Terms of Use and this Privacy Policy at our discretion.

Personal information includes your account information as well as data on how you use and interact with the Website and the Services, such as customer support requests. We use cookies and similar technologies. Please refer to our Cookie Policy for any questions regarding our use of such technologies.

The Website and Services are intended to be used in compliance with our Terms of Service. Pursuant to the Terms of Service, the Website and the Services are only intended for use by persons that are at least 13 years old. If you are under the age of 13, please cease using PS Audio, the Website, and the Services immediately, and do not submit any information to us. If you are between the ages of 13 and 18, please get your parent or legal guardian's permission before using our Website or Services.

2. Scope of Privacy Policy

This Privacy Policy applies to the information collected about you by or through your use of the Website and the Services. This Privacy Policy does not cover any information collected through any other website or application. Please note that the Website and the Services may contain links to other websites or applications that are not controlled or created by PS Audio. PS Audio is not responsible for the privacy practices of those sites or applications, and we recommend that you review the privacy policies of each website that you visit. Furthermore, you understand and agree that the Website and the Services may include the ability for you to post content and information, including text, photos, videos, and other materials (collectively, "User Content"), and invite others to view and/or interact with your User Content.

This Privacy Policy applies to all visitors, users, and others who access the Website or the Services.

3. Types of personal information PS Audio collect

Account information: for example, your email address, first and last name, user picture, username, and password.
Payment details: if you purchase our goods and/or Services through our online store, we receive part of your payment information from our payment processor, including the holder's name, the last four digits of your payment card and its expiration date, and other similar information. If you purchase via phone, in person, or via written communication of any kind, we collect your complete credit card information as well as personal information that you willingly supply to us.
Emails sent to the PS Audio support team (support@psaudio.com) and any other communications between you and PS Audio.
Information shared with us when participating in our promotional programs, including, without limitation, opinion polls, surveys, forums, comment sections, online data gathering services involving PS Audio internet-connected equipment, and contests.
Newsletter preferences, including any information provided by you to a third-party service provider that we utilize to provide the Services or the Website.
Information acquired when viewing the Website or the Services, including, without limitation, IP addresses, web pages visited before coming to the Website or utilizing the Services, information about your browser (type, version) and device, including information about operating systems, information about your internet service provider, and information about your language and other regional settings.
Information on how you interact with the Website and our Services, including, without limitation, clicks, scrolling, browsing times, timestamps, load times, searches, transactions, referral pages, and problems you may encounter, such as loading or purchasing errors.
Information we receive from our marketing and advertising partners to measure the effectiveness of advertisements and improve the Services and the Website according to our users' needs.
Other information you submit to us directly or through third-party services (such as Facebook and Google) to create an account (based on your privacy settings with such third-party services).

4. Methods by which PS Audio collects personal information

We acquire users' personal information directly when you register an account with PS Audio, and we receive your name, email, location, and optionally, profile photo. We also receive information about the newsletter and other media outreach subscription preferences that you choose to subscribe to. To help solve technical issues, we store all emails exchanged with our support team (support@psaudio.com). You can provide us with your personal information in additional ways, such as participating in our contests, surveys, subscriptions, online store(s), forums, and/or comments sections.

We also receive users' personal information automatically, for example, via cookie technology when you visit or use the Services or the Website. You can learn more about this in our Cookie Policy.

To boost the performance of PS Audio, the Services, and the Website and improve the user experience, we analyze users' behavior with third-party services, such as Google Analytics. When using the Website, we track your activity, for example, the web pages you visited before coming to the Website, specifications about your browser (type, version), device (operating system, unique device IDs), and other similar information.

Additionally, we acquire users' personal information through third parties, including through Shopify Inc., a Canadian corporation, our Website provider. For example, when you make a payment, we receive limited information about your payment card (such as the last four digits and expiration date, and other similar information) from our third-party payment processor. When you register an account with PS Audio or use third-party services, such as Google or Facebook, we obtain your name and email address, and other similar information. Please note that we don't collect or store your passwords from these services. Read the privacy policies of any third parties, such as Google and Facebook, before using such third parties to register for an account with PS Audio.

5. PS Audio uses personal information to:

We collect and use your personal information for the following purposes:

To create and manage your PS Audio account, process payments, and provide personalized Services according to your preferences.
To communicate with you. We send service-related emails, such as transaction information and information about new products and services, including those you have subscribed to, such as Paul's Daily Post, Ask Paul, Ohms Law, Monthly newsletter, Copper Magazine, and collaborators' information. We also respond to your requests and provide technical support.
To promote PS Audio and provide personalized marketing opportunities. We may share information about new features, partnerships, products, and discounts. We also measure the effectiveness of such communications.
To advertise PS Audio. We analyze your activities on the Website and on third-party online services to create personalized ads on services including, without limitation, Facebook and Google. For example, we may create social media communications according to your subscription preferences, equipment interests, buying habits, or decide not to display ads if you're already enrolled in a paid subscription.
To carry out opinion polls, surveys, and contests.
To refine PS Audio. We analyze how you and other users implement PS Audio to improve our service and create new features and products. For the same reasons, we monitor the efficacy of our ads. For these purposes, we do not focus on you individually, but on pseudonymized, anonymous information. For example, if we discover that our users prefer loudspeaker purchases as opposed to DAC purchases, we may direct your attention to our loudspeaker offerings.
To provide security within our services.
To protect our and our users' interests, rights, and property.
To provide relationships with third parties that are integrated with PS Audio and the Services and provide services within the Website.
To enforce PS Audio's Terms of Service and other legal terms and policies.
To comply with the law and all applicable legal requirements and regulations, including, without limitation, tax, standards, government regulations, and law enforcement requests.
Generally, to enhance our understanding of the market for our products and Services and understand how you are using the Website and the Services.

6. PS Audio processes personal information:

We collect and process your personal data with your consent, which is obtained when you register an account with PS Audio, visit the Website, or use the Services. By using the Website and/or the Services, you understand and agree that PS Audio is authorized to collect and process your personal data pursuant to this Privacy Policy, and is authorized to transfer such information to PS Audio's affiliates and third-party services providers, whether such affiliates or third parties maintain facilities and/or process data in the United States or in any other country.

We also collect and process your personal data for the following reasons:

To provide Services requested by you, or to respond to your inquiries. For example, to create an account with PS Audio, we require your email address.
To comply with laws and government regulations.
To protect our and your legitimate interests. For example, to develop and promote our business, we track the activity on the Website and provide personalized advertising and communications. We also anonymize and subsequently use anonymized information.

7. PS Audio shares personal information:

We may share your personal information with third parties for the following purposes:

To implement payments. Personal information is transferred to our payment processor by an encrypted connection.
To enable third-party service providers to process such information on PS Audio's behalf. We may integrate third-party products and services with PS Audio to provide data storage and customer support, to manage marketing and advertising activities on other platforms and web pages, and to carry out various other actions in the usual course of business. We use commercially reasonable efforts to inform users when there are third-party services integrated with PS Audio, and we encourage you to review each third-party service provider's privacy policy and terms of use.
To collaborate with business partners.
To advertise PS Audio. We may share personal information with third parties to provide personalized communications and monitor the efficacy of advertisements, or for other similar purposes. For instance, we may share your email with a third party so that such third party's social media platform won't display PS Audio ads to you, as you are already a PS Audio user.
We disclose personal information when it is unavoidable to protect our or our users' rights, property, or interests. The same is applicable if disclosure is unavoidable to comply with applicable laws or regulations. In such circumstances, we may disclose personal information upon the legitimate request of a public authority.
Personal data may be transferred as part of a business deal, such as a reorganization, merger, acquisition, or sale. In such cases, we will inform users via email or message on the Website.

8. Rights and choices

We respect your right to access, update, change, and delete personal information, and to restrict data processing. You can make changes either directly in your account or by contacting us at support@psaudio.com. If you want us to delete information about you, please contact us at support@psaudio.com. We generally endeavor to erase user information from our database at regular intervals, but we cannot guarantee that your information has been or will be deleted immediately. Although some changes may occur immediately, information may still be stored in a web browser's cache. We take no responsibility for stored information in a cache, or in other devices that may store information, and disclaim all liability incurred as a result of the same. You may have choices about whether Cookies and similar technologies are placed on your device(s) through your browser's blocking features; however, some features of the Website or the Services may not work well if you block our use of Cookies.

You can also customize the marketing communications you receive from us. To do so, click the "unsubscribe" button in any PS Audio email sent to you.

Please note that we also retain personal information to comply with the law, protect our and others' rights, resolve disputes, and to enforce our legal terms and policies, to the extent permitted under applicable law.

You can withdraw your consent to data processing at any time and free of charge. To do so, contact us at support@psaudio.com. Please note that such withdrawal will not affect the lawfulness of the processing of any data before your consent withdrawal.

To receive the personal information we hold about you in a structured, commonly used, and machine-readable format, contact us at support@psaudio.com.

Our Cookie Policy explains how you can manage Cookies and similar technologies.

9. Personal information protection

Please note that no digital services are completely secure. However, we do our best to ensure that personal information is protected. PS Audio has a security team that works to keep personal information safe. PS Audio maintains physical, technical, and administrative safeguards designed to prevent users from accidental or unlawful forms of processing of personal information. We use SSL Certificates and firewalls to enhance the security of our Website and Services.

You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email account and personal devices. We are not responsible for the functionality, privacy, or security measures of any third parties or other organizations.

10. Personal information retention

We retain personal information for as long as a user’s PS Audio account is active or for as long as needed to provide you or other PS Audio users with our Services. Following termination or deactivation of an account, PS Audio, its affiliates, and/or third-party service providers may retain information, including your account information for a commercially reasonable period of time for backup-archival or audit purposes, or to allow you to reinstate your account. Additionally, personal information is retained for as long as necessary to comply with PS Audio’s legal obligations.

The specific period that we keep your personal information varies depending on the nature of the information and why it’s needed. Factors considered in determining such periods include:

Legal requirements;
Common practices and recommendations;
Common legal claims periods;
The way in which the personal information was gathered and the way it is retained (aggregated or pseudonymized); and
Other relevant criteria.

You may delete your account by contacting us at support@psaudio.com and we will delete the personal information we hold about you (unless we need to retain it for the purposes set out in this Privacy Policy). Please note that we collect not only personal information but aggregated, anonymized, or de-personalized information which we may retain permanently.

11. Personal information transfers

Agreeing with PS Audio’s Terms of Service and Privacy Policy confirms that your personal information may be transferred, maintained, and processed outside of your country (including outside of the US and in non-European Union states). Please note that privacy laws in other countries may be different from those in your jurisdiction.

We use commercially reasonable efforts to ensure, but make no guarantees, that all third parties that help us retain and process your personal information are trustworthy, share the same principles of data protection and regulation as us, and ensure an adequate level of user protection.

12. Amendments and contacts

Like our Terms of Service, we may amend or update this Privacy Policy from time to time at our discretion. When we amend this Privacy Policy, we will post a notice on our website and/or contact you. As a condition of your continued use of the website and/or the services, you agree to this Privacy Policy, as amended. If you do not agree to the terms of this Privacy Policy, as the same may be amended from time to time, you must immediately cease using the website and the services, and you must notify us of your refusal by emailing us at support@psaudio.com.

If you have any further questions, comments, or complaints regarding our Privacy Policy, please contact us at support@psaudio.com.

13. Cookies

Sections 13 and 14 of the Privacy Policy shall be referred to herein as the “Cookie Policy.”

Cookies are small text files into which the browser records data from websites that you visit. Cookies allow websites to “remember” their visitors. For example, browsers use cookies so that websites do not ask users for their login and password each time. PS Audio uses cookies for the following purposes:

Functional Cookies. These Cookies are essential for the Website’s operation. They help us verify your account and remember the choices you make on the Website.
Performance and analytics Cookies. These Cookies help us provide a better user experience by analyzing how our users interact with PS Audio, the Website, and the Services. For instance, these Cookies help us explore which pages are used more frequently, which newsletters are more engaging, and what kind of website features are the most popular. We also send a single data pixel that informs us when you use our online shopping services and how you interact with those shopping services. This data allows us to refine PS Audio, the Website, and the Services according to our users’ interests and preferences.

14. Opting Out of Cookies

You can set your browser to not accept Cookies, but doing so may limit your ability to use the Website and/or the Services. For example, you will not be able to log into your account to register your product nor engage in any online control of our products that depend on our server. You can, if you wish, register your product via mail by sending your product's information, including purchase date, dealer purchased from, and model purchased to: PS Audio, Inc. 4856 Sterling Drive, Boulder, Colorado, 80301. To opt-out of these services please visit the following links to find out how you can change your Cookie and advertisement settings:

We may update this Cookie Policy from time to time. When we make changes, we’ll update the “Effective Date” at the end of the top of this page and post it on the Website. Please check the Website for updates to the Privacy Policy and to this Cookies Policy periodically.

As a condition of your continued use of the Website and/or the Services, you agree to this Cookie Policy, as amended. If you do not agree to the terms of this Cookie Policy, as amended, you must immediately cease using the Website and the Services, and you must notify us of your refusal by emailing us at support@psaudio.com.

15. Contacting Us

If you have any questions regarding the Privacy Policy or the Cookie Policy, you may contact us using the information published at https://www.psaudio.com/contact-us.

Request to Delete Personal Data

Fill out the form below to request that we remove all personal data associated with your email address. To learn more about how we use your data & Cookies, please read our Privacy Policy and Cookie Policy above.

Consent Agreement*

Checking this box confirms that you would like us to remove all user data from forum.psaudio.com, www.psaudio.com, and various internal systems associated with the email address you provide. Your accounts, order history, download permissions, forum posts, mailing list subscriptions, and all associated data will be permanently and irreversibly deleted or anonymized from our systems.