While traveling the other day, Terri and I perused the breakfast menu. There it was, a fancy combination of heirloom tomato tartine with a labneh spread.
Sounds pretty exotic until you break it down to its core elements: a piece of toast topped with sliced tomatoes and lathered with plain yogurt.
Now, tartines and labneh sure sound a heck of a lot more exotic than toast and yogurt despite the fact they are the same thing.
In the same way that our taste buds get excited at the thought of fancy food, our imaginations soar when we hear about direct coupling as opposed to a lack of input and output caps.
When we first introduced the idea of an intelligent FIFO buffer we figured few among us would have a clue what that meant or whether to get excited or run away as fast as we could. So, we called it a Digital Lens because it focused to a perfect point the digital audio signal.
Names are most useful when they invoke the right response.
