Story time
by Paul McGowan
We catalog and explain concepts like careers, hobbies, science, heritage, family, and even our stereo systems as stories.
Stories help us wrap our heads around that which is unknown, complex, or only partially understood.
In the grand scheme of things it wasn't that long ago we believed the Earth was the center of the universe: the blackness of the night sky composed of a solid material called the Firmament, the shining stars as holes in that firmament, their light emanating from a bright physical place atop the firmament. Heaven.
It's a lovely story and for hundreds of years considered fact.
We get new information and then the story changes.
The height of high fidelity was based around a single speaker setup. Monophonic sound. We told ourselves it sounded like the musicians were in the room.
Then stereo came around and the story changed yet again.
We explain ourselves and the world around us in the form of a story.
We just need to make sure it's a good one.
Paul McGowan
Founder & CEO
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