New ideas

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Every new idea has risk. When radical new inventions like the light bulb, car, airplane, or escalators were launched most scoffed at their introduction. Yet, today they are commonplace.

Change is hard for most people, but a small group of us are eager for it. We're known as early adopters.

The vast majority of people want to wait until all the noisy changes have sorted themselves out and found acceptance. And that makes perfect sense because most change is short lived.

New ideas are what drive innovation. As a manufacturer, it's our job to keep pushing the envelope and seeing what comes out of the effort.

Not all of us jump at new ideas, but it is those new ideas that eventually become the bread and butter discoveries that make our music better.

Thank goodness for the new.

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Paul McGowan

Founder & CEO

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