Love that turntable
by Paul McGowan
The opening statement is delivered with the romance of a French accent:
"I wondered. Why is the record always spinning, while the stylus stays put?"
When you watch this well-produced video featured on a Kickstarter campaign, you're at first intrigued.
It's a clever idea. A linear tracking tone arm that pivots on the spindle while the vinyl platter sits still.
I was buying it until the same guy assured me of "audiophile sound" through Bluetooth.
Audiophile this ain't. Clever and innovative it is.
They're going to be successful too. The novelty of it appeals to people. Especially folks who heard the qualifier "audiophile" and figure it must be good.
When people brandish the audiophile badge as a sign of quality it helps the lexicon but hurts the image when it's not true.
Paul McGowan
Founder & CEO
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