Target practice
by Paul McGowan
It is common in some circles to target products to specific audiences. Horror or action films, sports cars, solid state radios with visible tubes. Some succeed, most have limited appeal.
It's been my experience that when a designer builds a product to a target audience, appealing to that audience becomes more important than the product itself. You've seen it all too often. Formulaic films, overly sweetened desserts, audio products with lots of bass, or warmth, or over-teched detail, and little musicality.
The danger with narrowly targeting a product is you might succeed.
My advice to young designers has been consistent. Honor your own vision of perfection and success will follow. Build audio products that are true to the music, not to what you believe people might want to hear.
It's why great products usually come out of nowhere.
The struggling artist, the overnight success.
Paul McGowan
Founder & CEO
Never miss a post
SubscribeRelated Posts
-
The second base run
Paul McGowan -
A simple solution
Paul McGowan -
Making it rain
Paul McGowan -
Rituals
Paul McGowan
Keep reading
View all-
Table of Contents – Issue 213
Happy holidays from all of us at Copper! There are countless holiday and end-of-year releases, but topmost on my wish list is Talking Heads: 77 Super Deluxe Edition, which features...
-
How to Post Comments on Copper
We get queries on how to post comments at the end of Copper articles. Here's how to get set up to leave comments: To comment at the end of an article, you...
- Choosing a selection results in a full page refresh.
- Opens in a new window.