Pleasant surprises
by Paul McGowan
Isn't it great when you're pleasantly surprised by a new track of music, software program, perhaps a new piece of gear? I think this happens when our expectations are exceeded. And it's something we all enjoy, like discovering buried treasure.
I recently got a few nice notes from customers surprised at the performance of their new NPC A/D phono converter. I wrote each of them back asking why they were surprised and their replies were unanimous: we hadn't heard much about it, took a chance, and were thrilled.
It's interesting to me that when a product doesn't get a lot of constant attention by the press–when people aren't talking it up–there's sometimes an assumption it isn't worthy of discussion. But, of course, that's not always true. And while we understand this concept intellectually, I think it surprises us when we discover a product or service that quietly goes about its business of being wonderful.
This makes me smile.
Paul McGowan
Founder & CEO
Never miss a post
SubscribeRelated Posts
-
The second base run
Paul McGowan -
A simple solution
Paul McGowan -
Making it rain
Paul McGowan -
Rituals
Paul McGowan
Keep reading
View all-
Table of Contents – Issue 213
Happy holidays from all of us at Copper! There are countless holiday and end-of-year releases, but topmost on my wish list is Talking Heads: 77 Super Deluxe Edition, which features...
-
How to Post Comments on Copper
We get queries on how to post comments at the end of Copper articles. Here's how to get set up to leave comments: To comment at the end of an article, you...
- Choosing a selection results in a full page refresh.
- Opens in a new window.