What if I told you that McDonalds released a new entrée that rivaled the best you could get at a Michelin star restaurant?
You, like me, would likely wonder if it's the first day in April.
Yet, it could be true. There's nothing stopping this from being true—no breaking the laws of physics or anything too outlandish.
Somehow or other things have to line up for them to make sense. It wouldn't be an eye opener if I told you we just launched a new preamplifier or speaker, right? That's what we do.
You might chuckle at the announcement Apple's getting into high-end audio (they are not despite the fact their founder, Steve Jobs, as well as others in Apple's inner circle, including our friend Wayne Goodrich, are audiophiles), just like you might have the same response at PS Audio launching a pPhone to compete with their iPhone.
The point of this post is really nothing more than an observation that in this complex world, the pieces of the bigger puzzle have to line up in order to make sense and be accepted.
We buy from companies we trust. Not just trust to make the right things, but trust to know what it is we want and what it is we expect from them.
