Filling a vacuum

When we think up new products sometimes it's because we have a novel idea like the Digital Lens. That's a product/technology that solved a problem most people didn't even know they had. Then there are the obvious ones like amps and preamps to fill out a system. But sometimes products come into being to fill a vacuum. And surprising that's why we're committed to building a new category of loudspeaker. To fill a vacuum. When our customers ask for loudspeaker recommendations to match their musical tastes we're at a loss of where to send them, which is weird because there are more speaker manufacturers than any other category in our industry. You'd imagine with all that choice there'd be a slam dunk for people who want true full range, high resolution, easy setup, adjustable depth, extended dynamic range, musically breathtaking, visually appealing, small footprint, affordable loudspeakers. But there's nothing we know of that fits that bill (though admittedly that's quite a laundry list of requirements). So, as we've done in the past with AC power and digital audio—and even as far back as our early standalone phono stage—we need to step up to the plate and do it ourselves. To some, this post will sound like over the top marketing fluff or just plain boastful. Probably is. But to those who have genuinely sought out the aforementioned laundry list in earnest and found themselves settling on the next best choice, this is all too real and a problem worth solving by someone. Anyone. I wish we could do it sooner.