My underpants are branded by Ralph Lauren.
I don't know what to make of that. I simply purchased the ones that were on sale.
And who the hell is Ralph Lauren anyway? His real name is Ralph Lifshitz. I suppose one could say my underpants are Lifshitz but then…
Not that any of you care who makes my undergarments. The point of this post is to ask the question, what's in a brand? What does it mean?
Do we think old Ralph actually had anything to do with my shorts? Surely not.
But other brands, brands that are representative of an ethos, of caring, of standing for something—those are the brands that interest and attract me.
Our brand has stood for 50 years. It represents who we are and what's important to us: value, performance, and caring for the members of our HiFi Family.
That's our story and we're sticking to it.
Sorry Ralph.
