PS Audio founder and CEO, Paul McGowan, writes a daily blog: short, informative, fun, often controversial, but always interesting. Subjects range from personal stories, how to setup your system, news of the day, streaming, vinyl, tubes, transistors, loudspeakers, holographic imaging and more. Kind of like the Car Talk of audio. Not much is sacred, and there’s rarely a mention of our own products.
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Paul's Posts
Instant feedback
Back in "the day" a manufacturer would launch a new product to waiting Audiophiles and the first reviews of it would generally start to emerge perhaps 6 months later. In...
Ever notice how easy it is to say no?
When someone presents an idea it's really easy to reject that idea and cite examples of why it won't work. It's really hard to do the opposite. One's easy, the...
A practical example
Much of the feedback on this subject centered around the name "high-end" and the general feeling the name's a turn off because it equates to "high-priced" in people's minds and...
Shouting out loud
Once we have all the elements to grow the high-end community in place: brand, certification and access then we need to get the word out and watch it grow. This...
Gaining access
I've posted about this before: there simply aren't any good places to go to find pre-packaged entry or mid level high-end audio products. That's a mistake. If we've gone to...
Identify and certify
Step 2 in building a growing high-end audio community isto identify, qualify and certify a group of products giving people permission to purchase. In the first step we created a...