Artificial sweeteners
by Paul McGowan
Coffee. I never drink it black. A practice some baristas frown upon. Like putting ketchup on a steak.
"What, you don't like the taste of coffee?" scolded a local coffee aficionado.
Here's the thing. I do like the taste of coffee but only when sweetened.
How's that related to stereo? Simple. I love music and enjoy listening to it on a great system when it sounds sweet.
To suggest I don't like music when its reproduction grates on my nerves misses the point.
We like what we like in the way it suits our personal tastes. If yours leans towards over-etched and detailed while mine borders on softer and sweeter, it doesn't necessarily mean we like our tunes artificially anything.
Instead, I would suggest it means we're both comfortable enough in our own shoes to know what we like and go for it.
There's a big difference between the two.
Paul McGowan
Founder & CEO
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